翻訳と辞書 |
Integrated customer management : ウィキペディア英語版 | Integrated customer management
Integrated customer management (or its acronym, ICM) is a business strategy for improving support by sharing information between discrete departments. ICM brings together three business principles: alignment, agility, and customer-centricity. The phrase “integrated customer management” was coined by Amdocs in 2004. In the communications industry, the phrase seems to becoming more common. For example, when reporting on the 3GSM World Congress in Barcelona in February 14, 2005, the Financial Times printed the headline: “Vendors unveil systems for the real world; Integrated customer management and boosting revenues are the main issues for operators.” 〔(FT.com / Home UK / UK - Vendors unveil systems for the real world )〕 ==Motivation for integration==
Price and quality of service have become negligible differentiators for companies in the communications, media and entertainment industries (e.g., wireline, wireless, broadband cable, and satellite service providers). The customer experience is emerging as the primary way service providers can stand apart from competitors. The goal of integrated customer management is to align people, processes and technology to enable service providers to deliver the customer experience they intend, rather than having the experience happen as an unplanned result.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Integrated customer management」の詳細全文を読む
スポンサード リンク
翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|